As I mentioned last week, it is imperative to understand that a band’s marketing strategies are just as, if not more, important than a band’s musical talent. If you don’t believe me, look at the career of any pop-tart.
Very few pop singers actually write their own material. For that matter, a lot of them [...]
Vol 1, Issue 5: The Importance of Image
Vol 1, Issue 4: Branding Your Band
Every band participates in spamming random individuals regarding their album launches, creating mass mailing lists to keep their fans informed, adding their touring plans to website directories, and putting up wall-to-wall posters in their downtown districts for local gigs.
Depending upon a band’s experience, and allotted promotional budget, the level of sophistication and quality of their [...]
Vol 1, Issue 3: The Business of Being in a Band
Before your guitarist strums their first chord, and your singer utters their first note, a few loose ends need to be tied up in order to make your band a viable business. Though this is a step in the process that is often overlooked, I cannot stress its importance enough.
As I stated before, when money [...]
