Vol 1, Issue 13: Selective Sponsorship

When it comes to gaining support from others, and I don’t just mean fans, but people who are willing to either a) provide you with their merchandise for free and/or b) front you money, a band really needs to prove themselves worthy, as next to no one will invest into something that isn’t a [...]

Vol 1, Issue 12: Making Headlines

If I can tell you anything about gaining media exposure, it’s this: persistence and loyalty pay off big time. Though results likely won’t emerge as a consequence of your initial trial efforts, this should not discourage you. The more a media outlet hears from you, the more likely you are to receive coverage. On the [...]